Waters Bluff

I joined the Waters Bluff Crew in August 2016 and started the overhaul that wouldn’t hit stores until the next year. The company bounced between multiple logos, color palettes, and fonts throughout its life. So the term rebrand wouldn’t be true, more of a definitive direction. With this direction the company would be allowed to look closer into each season and year to build on aspects that were limited or not as strong as others. Build the core then branch out to as many sectors as possible while staying true to the message. #LifeIsBetterOnTheWater

Check out the Every Season’s Catalog Here

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All Savage Supply J Hardy Outfitters Party Hardy Coast Name Drop Waters Bluff Local Roots Old State Pride Birch Bleu Chill Outdoors Black Warrior Protective Coatings Campus Collection Soggy Bottom Lodge River's Edge Black Warrior Land Supply Southern Grounds Bud's Gun Shop University of Alabama Southern Outdoor Company Mammoth Old School Barnes Hats

Savage Supply J Hardy Outfitters Party Hardy Coast Name Drop Waters Bluff Local Roots Old State Pride Birch Bleu Chill Outdoors Black Warrior Protective Coatings Campus Collection Soggy Bottom Lodge River's Edge Black Warrior Land Supply Southern Grounds Bud's Gun Shop University of Alabama Southern Outdoor Company Mammoth Old School Barnes Hats